this is going to be a blog post about blogging. how meta.
i went to the minnesota blogger conference today and learned stuff about blogging. here are the top takeaways i got from the conference.
1. your blog post needs to be at least 300 words for google to index it. not 280. not 299. 300. THAT is the biggest thing i learned, and i believe the most useful for work, where i just started a news blog. the more we can get out on google, the better. 
2. another useful thing i learned that i will apply to work: it can take at least 9 months for a blog to really take off. i’ve gotten more than one comment about how no one’s reading the blog (they are) and it’s useless (can’t say that yet!) so why are we bothering? if we are still getting the numbers we are getting now, which are not horrible (the most read post is 500 views), then i will put a kibosh on it. 
3. i found out a useful wordpress plugin that gives a calendar view of posts versus a listing.
4. a personal thought process from novice to expert: “this is neat. -> i might be good at this. -> i’m a _______.” 
5. find 6 characteristics you value and use them as a filter for everyone and everything you work with. does content serve your audience? does your content fit your values? don’t dilute your message with extraneous crap. be the guardian leader of your blog. *
6. be the best answer. what can i be the best answer for? what is it i’m best at? what do i want to be known for?
* what are my 6 values?
1. eat well, but remember to eat socially as well. 
2. pay attention – beauty is in places you least expect.
3. be cynically optimistic. or optimistically cynical.
4. it’s ok to be excited about weird stuff.
5. be an environmentalist. we only have one earth.
6. still working on this one!